Photo : RENAULT®
Pop Art Car 2.0 - The Renault® Parade
Classic car culture collides with high-tech digital art in an immersive display right in the heart of the city's most famous avenue. This showcase turns automotive design into a canvas, blending nostalgia with cutting-edge creativity for an experience that truly redefines the legacy of French motoring.
Le Défilé Renault® (Paris 8th)
About
The Pop Art Car 2.0 exhibition arrives at Le Défilé Renault on the Champs-Élysées, running until January 31, 2027. This free event, which requires prior registration, invites visitors to explore the intersection of automotive design, contemporary art, and new technology. You will find digital works by artists Sébastien Preschoux and Popay alongside the exclusive world premiere of the Renault 8 Gordini Concept. Open daily from 10:00 to 22:00, the exhibition showcases how artificial intelligence and digital movement are currently reshaping pop culture in a unique Parisian setting.
Following a successful first edition, Renault presents Pop Art Car 2.0, a unique exhibition at the crossroads of contemporary art, automotive design, and new technologies. Until January 31, 2027, the Renault® parade transforms the Champs-Élysées into an open-air gallery, unveiling a selection of historical works, digital creations, and cars conceived as true works of art.
When Pop Art meets digital. The exhibition honors two French artists, Sébastien Preschoux and Popay, invited to push the boundaries of their practice using algorithms designed specifically from their artistic universes. Their original works, designed to be in motion, come to life on the large screens of the Renault® parade and offer a new interpretation of contemporary pop culture, nourished by digital images, artificial intelligence, and trends spread by social media.
Pop Art Car 2.0 also brings art and automotive design into dialogue with the Renault 8 Gordini Concept, unveiled in a world premiere, which reinterprets the legendary "Gorde" in a contemporary version inspired by the cafe racer trend. Its sleek lines, nods to the original 1964 model, and its famous revisited double white stripe pay tribute to Renault's sporting heritage while projecting this icon into the future.
Information:
Le défilé renault®, 53 Champs-Élysées, 75008 Paris
Free reservation on the Renault® parade website.
Dates and times
From Thursday, September 24, 2026, to Sunday, January 31, 2027 - from 10:00 AM to 10:00 PM
Our take on this event
Located at 53, avenue des Champs-Élysées, Pop Art Car 2.0 turns the Le Défilé Renault venue into an immersive gallery space focused on visual and mechanical innovation. Running until January 31, 2027, the exhibition features works by French artists Sébastien Preschoux and Popay. By utilizing custom algorithms tailored to their respective artistic styles, they have created dynamic digital pieces displayed on large screens, offering a fresh take on modern digital culture and network-driven trends.
The exhibition also highlights Renault’s racing heritage through the world premiere of the Renault 8 Gordini Concept. This vehicle reimagines the classic 1964 model with a contemporary café racer aesthetic, while honoring its roots with the iconic double white stripes and clean, modern lines.
Entry is free of charge, but guests must book their visit in advance via the Le Défilé Renault website. The venue is open to the public every day of the week, from Monday through Sunday, between 10:00 and 22:00.
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Weather forecast
Partly cloudy
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